Samsung SCH-U740 Review
Published on: 06 April, 2007 by PhoneArena Team
Performance:
Most modern cell phones now come equipped with an internal antenna, and the U740 is no exception. The RF reception was quite good, as long as we were in adequate coverage areas. While in fringe areas, we experienced several dropped calls and occasionally no signal. The overall voice quality was clear and easy to understand. However, there is a noticeable “hiss” sound in the background that can be heard. We were unsure as to why this “hiss” sound was there, but it was noticeable during all calls. We can only assume that this is a design flaw with the U740, since some other phones do this as well.
The included 800mAh battery is a far cry from the 1000mAh battery comes with the A990. This was probably done to help reduce the overall size and weight of the U740. With the 800mAh battery on the U740, we were able to get 3Hr of Talk Time or 5 Days of Standby Time. This is in comparison to the 3.5Hr Talk Time or 8 Days of Standby Time that Samsung claims the U740 will get while using the included battery.
Conclusion:
After reviewing the LG enV, we had high hopes for the competing Samsung U740, since both devices offer a QWERTY keypad. Unfortunately, we came away from the U740 with a feeling that Samsung dropped the ball when designing this phone. The U740 shares none of the “high end” features found on the enV, and even the QWERTY keypad is difficult to use. The camera is only 1.3MP, the internal display is not QVGA, the stereo speakers are distorted at high volumes, and the keypad buttons are tiny and crammed together. The call reception and voice quality were good, but was hampered by a constant “hiss” sound in the background. The only feature that we believe the U740 has going for it is the slim size and weight, but this smaller size comes at the cost of a QWERTY keypad that is almost unusable for heavy text message users. Given a choice between the U740 and enV, and with close prices, we believe the enV is the clear winner. We sincerely hope that Samsung will address these issue if they are planning a newer version of this phone.
Pros
- Slim dimensions and weight
- Dual hinge design
- Internal Antenna
- MP3/WMA Music Player with Touch Sensitive Control Buttons
- Bluetooth
- MicroSD Card Slot
Cons
- Internal Display is only 176x220, Not QVGA
- QWERTY buttons are small and cramped to closely together
- Camera is only 1.3MP
- Stereo Speakers sound distorted when playing Ringtones/Speakerphone/MP3 at high volume
- Background “hiss” sound during phone calls
- No Stereo Bluetooth A2DP support
PAppeal 
- Christian Dior:
- Low
The slim design and champagne color of the U740 looks more fashionable that most other phones. This phone has more going for its looks than its function.
- Average Joe:
- High
The average user will either be attracted to the champagne color or be turned off by it. This is main reason as to why an all black U740 will be released soon. Despite the color, the slim form factor is very pleasing. The main feature of the phone is the QWERTY keypad, yet it is difficult to use and is not laid out well. We would recommend the enV for people who are heavy text message users, the A990 as a good all-in-one device, or the KRZR as a reliable cell phone without a lot of added features.
- Corporate US:
- Low
Not appealing at all. A PDA/SmartPhone would be a much better choice. Only the keyboard looks interesting
- High-Tech junkie
- Very low
Not appealing at all. There are a variety of other phones that have a lot more quality features than the U740, including the enV, and A990

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