HTC launches its first brand campaign in the U.S. (Phone Arena News)

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HTC launches its first brand campaign in the U.S.

HTC launches its first brand campaign in the U.S.

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Published on: 22 April, 2008 by PhoneArena Team

HTC has started its first ever brand campaign in the U.S. Until now, the company relied on the marketing strategy of the carriers, which offered its products. The media attack on the U.S. customer will include not only the touch devices, but also Windows Mobile Standard smartphones, which are operated through hardware keyboards. The campaign will not promote a single model, but the overall image of the brand and the way its product lines, can influence (positively of course) a person’s life. HTC will have its advertisements in multiple Medias, such as TV, movie theater previews, in-flight. It will focus on outdoor printed ads as well and of course, the Internet. Here is one of HTC’s videos, which will give you an idea what to expect.

source: HTC

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anonymous @ 22 April, 2008 03:06:18 PM

Ben G

aww... you mean no more obscure numbers for HTC products?

cough Verizon XV6800 etc...

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2.

smaartplant @ 23 April, 2008 07:51:34 AM

Ben idiot head

Den you're an idiot, you couldn't come up with a better fone and its your fault you got the phone. And the phone isnt obscure just because you dont like it.

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3.

grababoo @ 23 April, 2008 07:53:00 AM

yeah!

i agree with the guy above me

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4.

Sarah Rachmond @ 23 April, 2008 07:54:17 AM

I also agree.

Ben, you should bash a phone just because you don't like it. It's not a bad phone, and I agree with the two guys above me.

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5.

CoolGuy2342 @ 23 April, 2008 07:57:06 AM

i'm in wit dem

i am alzo greeing wit da 4 ppls above me comment. yo its nut kool to bash a fone just cuz u dun lyk it.

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Gregory @ 23 April, 2008 07:58:35 AM

Yes, I do beleive too.

My engish is not so well but i am also agreeing iwth them that hurting a phone shall not be kind when if you just are not liking it. Thanks you, I loves you, good bye.

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rhonda @ 23 April, 2008 08:00:08 AM

yes

i am sorry ben but its not kind or right to call a phone obscure even though its not. maybe you should try to get a better phone instead of calling one bad just because you dont like it.

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I.LOVE.QWERTY.U @ 23 April, 2008 08:02:35 AM

wow nice ad

This is a really great commercial, the slogan isn't too bad either.

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RARINDA @ 23 April, 2008 08:08:22 AM

hey nice phone what are its features? which phone is it, and when is it coming out! i want that, lol it looks so great,

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Denise @ 23 April, 2008 05:13:09 PM

Guys stop fighting this isnt the place for it. but this is a very nice ad and very slick looking phone. i like it a lot!!!

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