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exclusive dealers make more per phone and have coop. the profit is depending on your volume. you get different discounts on equipment based on your volume (and a little less on the economy phones). a big part of the stucture is that service fees for (re) activating phones that are not brand new cricket phones, mdn change, esn change, and rate plan change done at your store will be yours and not paid to cricket.
you should talk to cricket about the other specifics if you are interested.
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